Rapala is to fishing lures what Ford is to cars. The company has been around forever, making quality fishing lures from their factory in Finland. Rapala lures are vigorously sought after and highly respected by fishermen all around the world. In fact, over 242 world record fish have been caught on Rapala lures. These days, when everything seems to be increasingly made of plastic in China, Rapala lures stand apart. They are still made of balsa wood, with pride, in Finland. This is no small operation.

In fact, Rapala sells over 20 million lures a year. Since 1936, when the first original floater lure was hand carved by Lauri Rapala, fishermen have depended on Rapala lures to catch their fish, and Rapala fillet knives to clean them. Today, Rapala manufactures lures, fillet knives, scales and reels. The only fishing related thing Rapala doesn’t make is a line of rods. When you have Rapala in your tackle box, you have quality that you can depend on.

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